Ahh, the good old website. Your most valuable companion. We make sure it’s not just looking pretty, but also performing well.
Having a well-performing speedy website is the most important aspect, ever.
We’re not kidding. Did you know that with a loading speed of just 4 seconds, 25% of your web traffic will already be gone? What a waste of time!
There are a bunch of aspects that influence your website speed. Therefore, the first thing we’ll do, is run a sitewide scan to pinpoint exactly where the opportunities are. After this, we fix them based on what has the most impact. Think of things such as:
Your Search Engine Optimisation score (SEO-score), in simple terms, means how well your website is findable on search engines, such as Google and Bing.
At the end of the day, you want traffic to your website. And if no-one is able find your website, no-one will visit it. Simple as that.
What we’ll do in terms of SEO is run scans in order to create a detailed strategy that allows us to find the best keywords to rank for, as well as optimise for backlinks. Other important elements we look at are:
A speedy website without content is like a golden plate without food. Content is King!
Your website visitors want to be either entertained, informed, or inspired. If your content doesn’t reflect this, you’re not interesting enough to them.
Together we’ll think about what story it is you want to tell your visitors, as well as what the main purpose of your website is. It’s important that your content reflects who you are and is in line with your brand.
If you don’t fancy writing or creating video content, no worries! We have a team of renowned content creators at your disposal at all times to help you with this.
No problem. It all starts with a few clicks and some behind-the-scenes magic to get your website created and running at full speed.
Together we’ll look at some options in terms of domain, hosting, and builders, to make sure that you’re not just happy with the website, but also that you’ll understand how to edit it yourself.
After all, the best part about having a website is that you can point someone to it, and have it take care of the rest. To some, the website is like a lead or sales machine!
When your website is all set, it’s time for us to send people to it, and turn them into valuable leads.
‘Organic’ in marketing terms, simply means free. And ‘traffic’ means web users.Add one and one together, and you get Organic Traffic.
Our main goal is to get as much qualified web traffic to your website, without paying a single dollar! This is done by having a great SEO and content strategy that allows your website to be found better on Google.
Another pot of gold is social media. A great social media strategy can give you a huge number of traffic. Based on your company and situation, we’ll decide what is the best platform and content to get you those numbers.
Don’t worry, your rings are safe. This isn’t your regular magnet, but a Lead Magnet.
A Lead Magnet is a tool used to offer something in return for an email address or phone number. In this way, you’re providing free content to your web traffic, asking for something small in return.
Imagine that 50 out of 1000 blog readers download your free Ebook. That means that you have 50 new email addresses to contact. Super valuable, and extremely scalable!
We’ll look at what Lead Magnet is expected to be best performing for your industry and situation, and we’ll create it for you from scratch. Happy days!
Paid Traffic is, well, traffic that you pay for. In simple terms, this means advertising.
If your situation asks for it, we’ll create traffic and awareness campaigns across multiple platforms, such as Google, Facebook, and more.
The main purpose of these campaigns is simply to get as much traffic as possible to your website, whil paying as little as possible. This is done by continuously optimising and testing the paid campaigns.
When the paid traffic lands on your (amazing, performing, converting, and beautiful) website, it is then up to the content and lead magnets to turn that traffic into leads.
A ‘Landing Page’ in simple terms is a webpage designed to convert a user into a lead or customer.
These landing pages are specifically used for paid campaigns in order to get as much leads as possible for the least amount of money. If you’re selling a product or service, a landing page can also focus on pure sales.
We’ll make use of dedicated landing page builders that have tried and tested designs, to make sure we get the best possible conversion rate for your business or product.
You know that you’re the best, but do your leads know? In this stage, it’s all about building authority and credibility.
At this stage, we’ve managed to capture a few leads in our email database, and it’s time to set up some automated workflows to send weekly emails.
Email is still one of the best tools to build your authority, simply because your email list contains people that have already heard of you before, meaning that the chance that they’ll keep reading is higher than, for instance, a social media post.
It’s now time to show your expertise by addressing pain points, offering helpful tips and insights, or simply by showing off your skills. Build authority and trust with your leads, and they’ll soon turn into paying customers.
Retargeting is a great way to spend your money wisely. The highest converting campaigns are often the ones that focus primarily on retargeting.
In order to do that, we’ll be using advertising platforms like Facebook and Google to get some campaigns running that make sure that people can find their way back to your website.
We’ll focus on anyone that has shown interest in your product or service, or simply has interacted with your social media or website.
Social media, two words that will either spark great joy, or great suffering from within you. We understand that for many people, this is a huge pain point.
Who hasn’t been posting tirelessly, without seeing any progress whatsoever? We’ll admit that that’s how we started as well.
Over the years, we’ve found the best practices for multiple business and industries on social media, and we’ll be able to help you out as well. We have an amazing social team available at your disposal at any time.
The final piece of the puzzle lies within Conversion. It’s time turn your leads into paying customers.
Step one of conversion is to map out exactly what your current funnel is, in order to understand what the customer journey looks like. Why go heavy on discounts when the customer is just getting to know your product?
Things like these will have to be mapped out accordingly, and have to be understood clearly. We can use tools, such as Funnelytics, to map out the funnel and create a strategy.
It’s vital for any marketing strategy to know when to send what kind of content. As I previously mentioned, going nuts with discounts is only effective in the final stage of the customer journey.
Retargeting plays an important role here because you want to retarget the right kind of content to your customers. Anyone interested in sports cars might not want an email for antique wooden tables.
We make use of multiple channels in order to stay top-of-mind with potential customers. An omni-channel approach if you will.
What good does data do if you don’t use it properly. It also applies that dirty data can’t get clean reports. Therefore, we aim to make sure that all data coming in is filtered and clean, so that all reports generated will tell a true story.
We absolutely love data-driven decisions, because it is so incredibly effective. In order to get our data, we use software such as Segment, Zapier, and Google Data Studio in order to build effective reports. After all, who doesn’t love graphs that go up and to the right?
